New Delhi, 18th October 2023 – Royal Ranthambore Heritage Collection Whisky, the luxury whisky brand from Radico Khaitan, proudly announces its continued partnership as the Presenting Partner for the Business Today Golf Championship, India’s prestigious corporate golf tournament. This marks the second consecutive year of collaboration, reaffirming their commitment to the game of golf. This also comes soon after Royal Ranthambore partnered with one of the playing teams called Royal Ranthambore Athletic Drive at the Delhi Golf Club League 2023.
The Business Today Golf Championship, now in its 25th year, is set to kick off in October 2023 and promises to be a sporting extravaganza like no other. Spanning seven vibrant cities across India, this multi-city event aims to bring together 700 influential leaders and decision-makers from various sectors.
The tournament will tee off at the esteemed ITC Classic & Golf Club Manesar in Delhi-NCR on October 21, 2023. The excitement will continue to reverberate across the country with subsequent events scheduled at some of the most prestigious golfing venues, including Tollygunge Club in Kolkata, the Hyderabad Golf Association’s course in Hyderabad, Panchkula Golf Club in Chandigarh, Oxfordshire Golf Course in Pune, Willingdon Sports Club in Mumbai, and culminating at the Prestige Golfshire Club in Bengaluru.
Mr. Amar Sinha, Chief Operating Officer, Radico Khaitan Ltd, expressed his enthusiasm about this renewed partnership, stating, ‘We are delighted to join forces with India’s premier corporate golf tournament for the second year running. Our previous collaboration yielded tremendous success, and we are excited to deliver an even more remarkable experience for participants and golf enthusiasts this year.’
He further elaborated, ‘Our partnership with the Business Today Golf Tournament is grounded in the shared values we perceive between the sport and our Royal Ranthambore Heritage Collection Whisky. We believe our whisky embodies luxury and sophistication, mirroring the very essence of the game of Golf. Through the Delhi Golf Club league and this partnership, we aim to offer the ultimate embodiment of the Royal Experience.’
Business Today initiated this series with the aim of uniting top corporate leaders in a setting beyond their daily business routines. Over the years, the tournament has evolved but has maintained its core essence—a perfect blend of outdoor entertainment and business networking. It has now grown into a prominent national event, attracting top corporate personalities from every corner of India. What started as a standalone event has blossomed into a multi-city competition, occasionally featuring nearly a thousand participants, culminating in a grand finale.
With Royal Ranthambore Heritage Collection Whisky as the Presenting Partner, the Business Today Golf Championship 2023-2024 promises to be a unique and unforgettable experience for all participants, embodying the spirit of luxury and sophistication that both the tournament and the whisky brand stand for.
Radico Khaitan at a Glance:
Radico Khaitan Limited (“Radico Khaitan” or the Company) is among the oldest and one of the largest manufacturers of IMFL in India. Earlier known as Rampur Distillery Company, Radico Khaitan commenced its operations in 1943 and over the years emerged as a major bulk spirits supplier and bottler to other spirit manufacturers. In 1998 the Company started its own brands with the introduction of 8PM Whisky. Radico Khaitan is one of the few companies in India to have developed its entire brand portfolio organically. The Company’s brand portfolio includes After Dark Whisky, Contessa Rum, Jaisalmer Indian Craft Gin, Magic Moments Vodka, Magic Moments Dazzle Vodka (Gold & Silver), Magic Moments Verve Vodka, Morpheus Brandy, Morpheus Blue Brandy, Old Admiral Brandy, Rampur Indian Single Malt Whisky, Royal Ranthambore Heritage Collection-Royal Crafted Whisky, 1965 The Spirit of Victory Premium XXX Rum, 1965 The Spirit of Victory Lemon Dash Premium Flavored Rum, 8PM Premium Black Whisky and 8PM Whisky. Currently, the Company has seven millionaire brands which are Morpheus Super Premium Brandy, 1965 Spirit of Victory Premium Rum, 8PM Premium Black Whisky, 8PM Whisky, Contessa Rum, Old Admiral Brandy, and Magic Moments Vodka. Radico Khaitan is also one of the largest providers of branded IMFL to the Canteen Stores Department (CSD), which has significant business barriers to entry. The Company has three distilleries in Rampur, Uttar Pradesh and one in Aurangabad, Maharashtra which is a 36% joint venture. The Company has a total owned capacity of 160 million litres and operates 42 bottling units (6 owned, 28 contract and 8 royalty bottling units) spread across the country.