Radico Khaitan's "Spirit of Victory" Pays Tribute To War Heroes On The 25th Kargil Vijay Diwas

In a heartfelt tribute to the courageous veterans of the Indian Armed Forces, Radico Khaitan, under its esteemed brand umbrella ‘Spirit of Victory,’ commemorates the 25th Kargil Vijay Diwas.

Celebrating the courageous tales of valor and decorated wartime heroes, Radico Khaitan is poised to launch the fourth season of the Battlefield Dossier—a video series narrating lesser-known, gallant stories of bravery from the wars fought and won by Indian soldiers. Under the umbrella of ‘Spirit of Victory,’ this season serves as a tribute to the nation’s brave warriors in the Kargil War of 1999. The upcoming episodes will continue to weave captivating narratives, engrossing the viewers in their enthralling accounts.

Initiated in November 2021 on the YouTube channel of Spirit of Victory, the Battlefield Dossier series resurrects nostalgic anecdotes from wartime heroes and officers. Through this series, officers recount their heroic tales of going above and beyond the call of duty to ensure the success of operations on their respective battlefields.

Following the overwhelming response to the first season, Radico Khaitan launched the second season of the Battlefield Dossier in January 2022. This season featured captivating narratives from war heroes such as Lt. Gen. JBS Yadava (Indo-Pak War 1971), Brig. OP Yadav (Kargil War), Brig. Manoranjan Singh (IPKF-Operation Pawan), Lt. Cdr. Deepak Agarwal (IPKF-Naval Rescue Operation), and Col. SC Tyagi (Kargil War), who shared stories of their gallantry and triumph in the battles they fought.

In May 2022, the third season of the Battlefield Dossier was launched, featuring distinguished individuals including Col. Ashok Tara (Retd.), Capt. Shakul Tyagi, Gen. R.N. Bhalla, Brig. (Dr.) Bhagat Kr. Khanna (Retd.), and Lt. Gen. Sanjay Kulkarni (Retd.). These war heroes recounted the most thrilling moments of their lives, dedicated to bringing glory to their motherland.

The fourth season of the Battlefield Dossier, commemorating the 25th Kargil Vijay Diwas, will be aired on the 1965 Spirit of Victory YouTube Channel on June 10, 2023. This season promises to continue the tradition of captivating storytelling, paying homage to the brave warriors who fought in the Kargil War and ensuring their stories live on in the hearts and minds of the viewers.

Mr. Amar Sinha, the COO of Radico Khaitan, highlighted the importance of the Battlefield Dossier series and expressed deep gratitude and honor in acknowledging the efforts of these brave hearts. “Leveraging the power of widespread internet penetration, this series aims to bring forth untold and unheard stories of wartime experiences directly from the lionhearted warriors themselves, reaching a mass audience. The company hopes that the fourth season of this soul-stirring series will receive the same warm reception from the audience as its predecessors.” He remarked.

The journey of the ‘Spirit of Victory’ brand umbrella began with the launch of the distinctive rum, ‘1965 Spirit of Victory Premium XXX RUM,’ dedicated to the martyrs and war heroes of the 1965 war. This exceptional brand has not only earned immense appreciation from the armed forces but has also captured the hearts and palates of civilians across various markets in India.

Beyond the remarkable products, Radico Khaitan has launched the YouTube channel ‘Spirit of Victory’ as a platform to showcase the valorous stories of Indian Armed Forces heroes through captivating short films, songs, and dedicated audio-visual series. One such remarkable series is the ‘Battlefield Dossier,’ which began in 2021 and has recounted the heartfelt stories of numerous war veterans. This series not only sheds light on the efforts of unsung war heroes and martyrs but also evokes emotions of courage, honor, brotherhood, and glory—the four pillars embodying the very essence of the ‘Spirit of Victory.’

With great reverence and respect, Radico Khaitan has created this series of premium products(Under the Spirit of Victory label) and launched a captivating YouTube series to symbolize significant milestones in India’s sovereign history.