Radico Khaitan Charms Gin Enthusiasts With Its Luxurious Jaisalmer Indian Craft Gin At Gin Explorers Club Retroverse Edition In Delhi
New Delhi, 14th February 2024: Radico Khaitan delighted gin enthusiasts at Delhi's Retroverse Edition of the Gin Explorers Club recently. The event, featuring Jaisalmer Indian Craft Gin, took place at DLF Cyber City and attracted over 10,000 attendees. The Retroverse-Themed Edition had previously been in Bengaluru and Mumbai.
Following success in Bengaluru and Mumbai, Radico Khaitan set up an exclusive bar with signature cocktails crafted using Jaisalmer Indian Craft Gin at the Delhi event and experienced a high turnout. The festival provided a captivating experience with various sampling events and workshops.
Celebrating five years of the Gin Explorers Club, the event in Delhi featured top-notch gins and a musical journey covering pop, rock, and blues. Performances by artists like Lifafa, Anoushka Maskey, Arun Sivag, and others added to the vibrant weekend.
Since its debut in 2017, The Gin Explorers Club has become India's largest Gin Festival, aiming to make India fall in love with gin by bringing together gin brands, eateries, music, and more in one venue.
Commenting on the dynamic shifts in consumer preferences and the changing landscape of the gin market, Mr. Amar Sinha, Chief Operating Officer of Radico Khaitan Limited, expressed, “At Radico, we consistently strive to remain at the forefront of evolving trends, driven by our commitment to delivering unparalleled experiences to our consumers. The inclusion of Jaisalmer Indian Craft Gin in our portfolio exemplifies our responsiveness to the dynamic preferences of connoisseurs in the realm of spirits.”
“The ever-evolving wave of consumerization has given rise to experiential events, such as The Gin Explorers Club. Participating in this festival is not only an opportunity to showcase our offerings to the right audience but also a chance to understand and cater to their evolving tastes by making them fall in love with gin,” he added.
Jaisalmer Indian Craft Gin, part of Radico Khaitan Limited, earned a spot in the Top 100 Premium Wine and Spirits Brands of the World 2023. It has consistently received accolades, solidifying its position as a distinguished player in the industry. The gin, named after Jaisalmer city, incorporates Indian herbs sourced from various regions, providing a premium taste with a spicy, slightly anise-tinged flavor.
