Lucknow, 8th September: Presented by Magic Moments Music Studio from the house of Radico Khaitan, Asia’s biggest music festival, ‘Sunburn Arena’ is hitting the ground again as the ravingly popular DJ Nucleya, is all set to take over electrifying jam in the city of Nawabs this weekend. Helmed for his electronic music revolution in the country, the artist will be performing at Phoenix Palassio, Lucknow, on 10th September.
Started in 2007 as a three-day music festival in Goa, Sunburn is now touted to be Asia’s Premiere EDM Festival and is ranked among the world’s biggest music festivals- an electronic dance music festival which boasts an eclectic mix of music, dance and other experiences. Over the years, Sunburn Arena presented by Magic Moments Studio has travelled far and wide across the length and breadth of India and featured top artists such as Hardwell, Armin van Buuren, Swedish House Mafia, Martin Garrix, and many more! Earlier this year, Magic Moments Studio presented the ‘Sunburn’ for the fifth year in a row with its 15th edition multi-city Arena showcase held in Mumbai, Bengaluru, Hyderabad & Gurugram, with multi-platinum record producer Alan Walker, followed by Yellow Claw-the Dutch production duo performing across Pune, Bangalore & Delhi in May.
Talking about Radico’s long-standing association with Sunburn, Mr. Amar Sinha, Chief Operating Officer, Radico Khaitan Ltd, said, “Over the years Sunburn has garnered immense popularity with an impressive footfall bringing together the best of the music community. Radico has been long associated as the presenting partner of Sunburn after starting as an ‘Associate Partner’ in 2017. The festival resonates with the brand Magic Moments entirely which has become synonymous with Sunburn. This long-standing association has helped the brand engage with the millennials, who comprise a significant part of our brand Magic Moments customer base and introduce the taste of our spirits to them in the vibrant aura of music and party. Having executed the festival across cities this year, we eagerly look forward to connecting with our fan base in the city of Lucknow.
As a revered artist both in India & globally, Nucleya’s high-octane music is filled with passion and unparalleled energy. He has earned massive acclaim for his transcendent blend of EDM with folk-cultural, classical, typical desi music and more. Nucleya’s music is a bridge that connects EDM with a variety of music genres.